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Social Media Strategist

Available for new projects and collaborations

Salome Dvalidze

სალომე დვალიძე

Social media that works towards your business goals.

Growing a business takes more than simply being active on social media. I take time to understand each brand's story, values and audience, then turn those insights into strategy, compelling content and advertising aligned with real business objectives.

Services Contact me
Meta Certified Digital Marketing Associate
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01About

Strategy that delivers results.

Salome Dvalidze, Social Media Strategist and Digital Marketer

To me, social media is a bridge between brands and people. It's not just about showcasing products or services. It's about helping audiences connect with the story, personality, and values that make a brand unique.

My professional experience spans both local and international markets, covering brand strategy and positioning, content production, advertising campaigns and performance analytics.

My approach begins with understanding the business beyond its products and services. I'm interested in how a company started, what it stands for, what makes it different from its competitors and how it wants to be perceived. These insights form the foundation of the communication strategies I develop.

Throughout my career, I've worked with businesses across various industries, including local and international projects. A significant part of my experience includes working on entrepreneurship support initiatives with BPN Georgia and B4G, where I contributed to social media communication, content and digital marketing. This experience has given me valuable insight into the challenges entrepreneurs face, different business models and their development needs.

My expertise combines social media management, Meta Ads campaign planning and optimization, advertising infrastructure setup, content strategy, videography, video editing and performance analysis. This allows me to approach projects from both a strategic and an execution perspective, connecting ideas with practical implementation.

I hold the Meta Certified Digital Marketing Associate certification. Alongside my work in digital marketing, I deliver social media management courses, practical workshops and individual consultations. My teaching focuses on real-world applications, helping participants develop skills they can confidently use in their own projects.

My goal is to help businesses communicate their identity effectively, build trust with their audiences and develop a digital presence that supports meaningful business objectives.

Experience
5+ years
Based in
Tbilisi, Georgia
Industries
Fashion & Retail, Food & Hospitality, Personal Brand & Consulting
Working style
Online/Offline collaboration on local and international projects
Availability
Available for new projects and collaborations

"When I start working with a new brand, I'm interested in more than what it sells. I want to understand the people behind it, why it was created, and what it wants to share with the world. That's where I find what truly makes a brand different."

— Salome Dvalidze, social media strategist
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How I work

  1. Brand Discovery & Research

    I explore the business's story, values, goals, target audience and competitive landscape to identify what makes the brand distinctive.

  2. Strategy & Communication

    I translate research into brand positioning, key messages, and content direction, bringing ideas to life through goal-oriented campaigns.

  3. Performance & Growth

    I analyze audience responses, content performance and advertising results, using data to continuously refine the strategy.

Results in numbers

Successful Business
100+
Followers gained
500K+
Educational Projects
120+
years of strategic experience
5+

02Services

What I offer

Services are tailored both to small and growing businesses and to established brands — based on specific goals, audience and stage of development. Not sure which service you need? One free call — and we’ll figure it out together.

01 ერთჯერადი მომსახურებები კონკრეტული მარკეტინგული და ტექნიკური ამოცანების შესრულება ერთჯერადად.

ყველა ბიზნესს არ სჭირდება სოციალური ქსელების მუდმივი მართვა. ზოგჯერ საჭიროა კონკრეტული პრობლემის მოგვარება, ტექნიკური გარემოს გამართვა ან ერთჯერადი მარკეტინგული სამუშაოს შესრულება.

ამ მიმართულებით გთავაზობთ ინდივიდუალურ მომსახურებებს, რომლებიც თქვენი ბიზნესის საჭიროებებსა და კონკრეტულ ამოცანებზეა მორგებული.

მომსახურების მოცულობა, ღირებულება და შესრულების ვადა წინასწარ განისაზღვრება, რათა თანამშრომლობის დაწყებამდე ზუსტად იცოდეთ, რა სამუშაოები შესრულდება და რა შედეგს მიიღებთ.

Who it’s for
მცირე, საშუალო და მსხვილი ბიზნესებისთვის, მეწარმეებისა და მარკეტინგის გუნდებისთვის, რომლებსაც კონკრეტული ამოცანის შესრულება სჭირდებათ გრძელვადიანი თანამშრომლობის გარეშე.
Investment
Custom quote
Discuss this service

What’s included

  • Meta Business Portfolio-ის შექმნა და ტექნიკური გამართვა
  • არსებული Business Portfolio-ის აუდიტი და მოწესრიგება, აქტივების, წვდომებისა და უსაფრთხოების შემოწმება
  • Facebook-ის, Instagram-ისა და სარეკლამო ანგარიშების დაკავშირება და გამართვა
  • Meta Ads სარეკლამო კამპანიის დაგეგმვა და გაშვება
  • Reels და მოკლე ფორმატის ვიდეოკონტენტის შექმნა
  • სარეკლამო ვიდეოს კონცეფციის შექმნა, გადაღება და მონტაჟი
  • პოსტებისა და სარეკლამო ტექსტების შექმნა
02 Brand Strategy & Positioning In-depth business research and communication strategy that connects your brand's story, values and goals.

Effective communication starts with understanding the brand behind the business. I look beyond products and services to explore how a company started, what it stands for, what makes it different from competitors and how it wants to be perceived by its audience.

My process includes reviewing existing brand positioning, researching target audiences, understanding customer behavior and analyzing the competitive landscape. These insights form the foundation for a clear communication direction, key messages and content strategy.

The goal is to develop a distinctive brand presence and consistent communication that audiences can understand, recognize and connect with, while supporting the business's objectives.

Who it’s for
Business owners, emerging and growing brands, and companies looking to refine their positioning, improve customer communication or enter new markets.
Investment
Custom quote
Discuss this service

What’s included

  • Brand and social media audit
  • Brand story and values analysis
  • Competitor and market analysis
  • Brand positioning and tone of voice
  • Content strategy and key messaging
  • Action plan and recommendations
03 Business positioning on social networks Building a distinctive position in a competitive market, in front of the right target audience.

I help a business find its own voice in the digital space — building a brand position that stands out from competitors and attracts the right audience.

Who it’s for
New businesses, and brands that are repositioning.
Investment
Custom quote
Discuss this service

What’s included

  • Defining the brand voice
  • Competitor analysis and market research
  • Platform selection based on business goals
  • Visual style guide
04 Business development Comprehensive business growth consulting — using the full potential of social networks.

Social networks should be the engine of business growth. I create a long-term plan, set measurable goals and track progress at every stage.

Who it’s for
Businesses that want measurable results.
Investment
Custom quote
Discuss this service

What’s included

  • Growth roadmap
  • KPI definition and tracking
  • Monthly review and adjustments
  • ROI analysis and reporting
05 Portfolio and project management Structuring and managing client projects and presenting results transparently — to strengthen brand credibility.

From the start of a project to the end — I manage campaigns, coordinate the team and prepare a full report so every step is transparent.

Who it’s for
Companies that need full management.
Investment
Custom quote
Discuss this service

What’s included

  • Full campaign planning and execution
  • Team coordination and task distribution
  • Project results analysis and reporting
  • Portfolio structuring and presentation
06 Educational content and workshops Strategic thinking about social media — practical guides, webinars and workshops for business owners.

I teach business teams to think strategically about social networks — through workshops, guides and online resources, so the knowledge becomes in-house expertise.

Who it’s for
Teams that want to build in-house expertise.
Investment
Custom quote
Discuss this service

What’s included

  • Social media workshops for teams
  • Practical guides and templates
  • Online resources in Georgian and English
  • Individual mentoring for marketing teams

03Workshops

Learn in practice

Join a workshop and learn new skills and techniques.

All workshops

04Portfolio

Real results, real projects

Each project is a strategy designed in response to a specific business’s challenges.

All case studies

05Process

How do we start working together?

Three simple steps — from the first call to real results. No obligation until you decide.

  1. Step 1: Consultation

    A 30-minute call where I get to know your business, challenges and goals. This meeting is completely free — we value each other’s time.

    30 min · free

  2. Step 2: Strategy development

    Based on an analysis of your business, I create a personalized social media strategy — with positioning, a target audience and a growth plan.

  3. Step 3: Implementation and growth

    The strategy is put into action — I implement it, monitor the results and adjust the course so your business grows quickly and steadily on social networks.

06Learn · Grow · Develop

Learn from me

Social media strategy is not just a service — it is knowledge that gives a business independence. My educational content covers the real challenges Georgian businesses face every day.

From strategy to branding, from content planning to positioning — here you’ll find practical guides, tips and analysis.

All articles

07Contact

Get in touch — let’s start together

Have a question? Want to work together? Want to know which service best fits your business goals? Get in touch and I’ll reply within 24 hours.

Initial conversations about your project and potential collaboration are free of charge

Phone / WhatsApp
+995 591 50 16 81
Location
Tbilisi, Georgia
Working hours
  • Mon – Fri 10:00 – 22:00
  • Sat 11:00 – 18:00

Usually reply within one business day

  1. 01Confidentiality I treat the information you share about your business with confidentiality and care.
  2. 02Transparent Collaboration You'll understand what's being done, why it matters and how we measure progress at every stage.
  3. 03Tailored Approach Every project strategy is developed around the specific goals and needs of your business.
01About you
02Your project
Services of interest Optional

Choose any that apply.

Goals, audience, what’s working now and what isn’t.

Indicative ranges to help me plan — not fixed pricing.

Preferred platforms Optional
03Staying in touch
Preferred contact method

Needed for phone or WhatsApp replies.

Prefer email? Write to salome@dvalidze.com